To break into the Spanish market, nutrition brand ARRIBA teamed up with football sensation Ansu Fati, one of FC Barcelona’s brightest young talents at the time. The goal? A high-energy, visually striking video that not only showcased the product but also captured the essence of their star ambassador.

The result is a dynamic portrayal of Ansu Fati, both on and off the pitch, highlighting his dedication, passion, and the fuel that drives him forward. In collaboration with House of Yellow, this project blended sports, lifestyle, and brand storytelling into one compelling campaign.