Broederliefde is one of the leading hiphop groups in the Netherlands, known for their energetic style and deep connection to their hometown of Rotterdam. For their upcoming show in Ahoy, one of the country’s most iconic venues, located right in their own city, they wanted to create a playful promo to announce the show date and encourage fans to pre-register. Their request: a comedic concept where a massive line of people waits outside their house, thinking there’s a legendary house party going on inside. In the end, the group steps out to address the crowd, only to reveal that the house party is cancelled, but the real party will be at Ahoy. With this idea as our foundation, we developed a fast-paced, tongue-in-cheek video that builds up the anticipation before flipping it into an invitation for the big event.